Sustainability: Doing Well by Doing Good

Looking for an idea that will help recruit and retain employees, engage customers, and invite investors? Sustainability is the solution! Sustainability is no longer just a "nice thing to do," it is both a business and moral imperative. Incorporating sustainable strategies into your day-to-day operations creates a competitive advantage, enhances your brand, and benefits the bottom line. On the business side, according to Harvard University, companies with strong sustainability initiatives have 4 times the sales growth, 8 times the employee engagement, and a 47% greater increase in stock value than their non-sustainable competitors. On the moral side, your customers and employees will no longer support an organization that does not address environmental and social issues. This session will explain the 6 benefits of sustainability and 6 steps to building a sustainable business. Learn how to make sustainability a competitive advantage to attract and retain loyal customers and high-performing employees. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Presented by Jennifer Elder, CSP, CPA, CMA, CIA, CFF, CGMA, MS

Everyone

After attending this presentation, you will be able to...

• Recall the variety of definitions of sustainability
• Distinguish between the three elements of the triple bottom line
• Analyze examples of sustainable business practices
• Apply methods to increase sustainable business practices

The major topics covered in this class include:

• Triple bottom line
• Sustainable business practices
• incorporating sustainability into every business decision

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