How to Create an ROI-Based Marketing Plan for Your Firm

This course will help you develop a strategic marketing and business development plan for your firm using 7 key principles to help maximize lead generation. You will learn how to establish and grow your B2B business in any niche using time-tested strategies, proven processes for attracting and retaining customers, and how to measure your results so you can spend your money and time effectively to own your market and attract higher ROI clients. This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Presented by Gaynor Hardy (Meilke), MS, CBC

Accounting professionals developing and offering advisory, accounting and tax services.

After attending this presentation, you will be able to...

• Identify profitable business niches
• Recognize how to deliver a marketable service offering
• Identify strategies for lead generation that deliver against ROI targets.

The major topics covered in this course include:

• Clarifying and communicating the unique value you provide to your chosen market.
• Choosing the market(s) you will be successful serving.
• Developing a successful go-to market and subsequent demand and lead gen strategy.
• Creating an easy to maintain customer nurture, demand and lead generation system.
• Determining your marketing budget, goals, objectives, and the right tactics to choose in order to support them.

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